THE LONDON LOOK

 Kate Moss photographed by Craig McDean for Rimmel London

Kate Moss photographed by Craig McDean for Rimmel London

I recently worked on a self-initiated beauty project in cahoots with Coty PR to celebrate the 15th anniversary of Rimmel London's partnership with the iconic Kate Moss - my absolute favourite of all the Supers!
The side aim of this project was also to teach myself how to create an animated gif in Photoshop, a skill that will come in extremely handy for a gif-hound like me. (Not so great, perhaps, for the people on the receiving end of my phone texts - sorry in advance, friends!)
The 6 shade collection of reds and nudes, designed by Kate herself, was the perfect subject matter as I was able to incorporate each beautiful lip colour into a separate frame.
Unfortunately, the nudes seem to have been a little lost in translation when exporting the file, however I've heard it's pretty tough to get a perfect colour transition in an animated gif...
I was happy with my first attempt, regardless! I hope you guys like.

Illustration is based on an amalgamation of multiple Rimmel campaigns photographed by Craig McDean, Solve Sundsbo and Inez and Vinoodh over the last 15 years.